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Scaled Digital Ad Operations for a Higher Education Media Company

We were hired to improve operational efficiency, exceed client expectations, and sustain competitive advantage.

Our client provides news and information to top experts in higher education who contribute to the ongoing conversation on issues that matter. We were tapped to help evolve this organization's internal digital ad operations and deliver an interconnected client and employee experience.

The Resonance was hired because of our demonstrated success leading digtal operations initiatives, and positioning organizations for sustained growth.

During the course of our 6 month engagement, we restructured the team's ad operations and marketing solutions department, standardized their SLAs to exceed customer demand, and automated internal client reporting and insights.

Our client celebrated a 30% increase to productivity and 100% improvement in client reporting and retention activities.

Their work makes a difference to our current and future generations, and we loved every minute helping them evolve and grow. High five!

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